Review of Professional Management- A Journal of New Delhi Institute of Management

Anagha Shukre ¹

Affiliations
1 Institute of Management Studies, Ghaziabad, IN

Abstract

We are increasingly dependent on information technology for business as well as for personal usage because of its speed, accuracy, versatility and diligence. However, for information technology to provide value to the customers, we must reduce the complexity associated with its deployment and usage. There has been much debate on whether or not the investment in information technology (IT) provides improvements in productivity and business efficiency. This paper attempts to show that there are significant positive contributions from information technology towards productivity of operations, retention of the customers and profitability in the retail sector This paper also attempts to analyze the various tools of information technology deployed at various levels of supply chain esp. in a retail store. The paper provides deep knowledge about future of technical trends in empowering retail store. The paper highlights the strong competition that exists amongst various IT players and how these tools will be able to meet the challenges of 21^st century.

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